The Training Manager













Bob Morton
Instructor Training Support & Development
QCF Business Manager


Bob qualified as a driving instructor in 1989 having been a mechanic, bus driver and train driver in former lives. He joined Teaching Driving Ltd in 1991 as a driving instructor. He quickly established himself and became team leader, subsequently becoming trainer and Area manager for the North East Area. Bob now lives in Knottingley West Yorkshire following becoming head of training at head office in the early 90’s.

Bob became part of the recruitment team selling instructor training to potential ADI’s and worked in this position for many years. In 2001 having missed the “training buzz” bob took over the induction process at Learner Driving Centres, delivering business training to all new franchisees, this also led to taking up the position of instructor support manager.

Bob has always been passionate about the job, and has kept his skills up to date, and has an enthusiasm for the job that has never diminished. This shines through in his delivery of the courses he writes and delivers.

As well as being a qualified ADI Bob is also Fleet and Pass Plus registered. Never standing still he has kept his skills updated and is passionate about CPD. He is a member of RoSPA, (holding their gold award and advanced diploma in driving instruction) the Institute for learning and the Institute for Leadership and Management. Bob has attended many CPD events, and is a Brake ambassador, as well as holding the following qualifications:

Diploma to teach in the lifelong learning sector (DTLLS)
Certificate to teach in the lifelong learning sector (CTLLS)
Preparing to teach in the lifelong learning sector (PTLLS)
Level 4 coaching and mentoring (OCR – Oxford/Cambridge)
Certificate in assessing vocational achievement (QCF Assessor)
Award in the internal assurance of assessment processes and practice (QCF internal verifier)
RoSPA Advanced Diploma in Driving instruction
RoSPA advanced driving (Gold)
DVSA Fleet trainer
Diploma in customer service
ILM Coaching Award (QCF)
Edexcel Coaching, Mentoring & feedback (QCF)
Adult literacy (QCF)
Adult numeracy (QCF)
Qualified Wine Judge

Bob’s hobbies are wine and beer making, music, golf, and photography. Bob is also a certified wine judge (National Guild of Wine and Beer Judges) . In what little spare time there is left Bob plays Baritone for the mighty East Yorkshire Motor Services Brass Band.  EYMS website